What is body confidence? It’s a feeling that’s like no other.
To feel like your true self, to feel comfortable in your own skin and to feel empowered, like you can do or wear anything your heart desires, that is body confidence.
It looks easy - but for many women, its very hard.
Swimwear is something that has evolved through generations and unfortunately for us, it’s gotten a bit much or rather it’s just a little bit (of fabric). The reason finding the perfect swimsuit is so hard is that you never know how it will fit you, and if it fits your boobs, it probably won’t fit your butt or its just too small and going a size up won’t fix the problem.
The Body confidence movement has started and we’re here for it!
Some find their torsos too long or boobs too big. Sometimes we’re teased about our “itty bitty titties”.
Some feel that they're too short or too tall and the endless agony of trying to live up to these industry standards like small medium or large, when the reality of the situation is that every body is unique. As unique as your thoughts, your personality and and your own style.
Some women wear clothes that mask those problem areas that they're "ashamed” or “embarrassed” about. That anxious feeling that, “everyone at the beach (or the pool or the party)can see all my flaws!”:
My “bye bye” arms
My thighs full of cellulite
My scars and stretch marks
My “love handles”, etc.
But guess what?! Everyone feels like that sometimes. Every single girl or woman has grown up judging herself harsher than your next door aunty.
The clothes don't wear you, YOU wear the clothes.
I’d like to share a reality shattering secret with my lovely girls -
The only person that sees these flaws is YOU.
Only we see that tiny black mark on our face or the hairy legs that are nearly invisible. Everyone is too self involved to notice these things and even if they do, CHIN UP BUTTERCUP! Confidence is key.
As women, we're unique and we like it. In some cultures, curves are a sign of prosperity.
So why force ourselves to fit the industries perfect standards and why put ourselves through the agony of the hunt for the perfect fit? Be proud of your curves and that big booty!
At Tau-Tura, our aim is to make each woman feel confident of their body and themselves.
We don't need YOU to work so hard to look good or to feel good, we got you.
Love,
Devangna and Nandita